Often times we loose sight of our why. The point of UX within your company is Differentiation.

How organizations differentiate themselves with UX

Products and services features are defined by understanding user behavior.
Innovation is identified from real-world observation.
Business objectives and requirement are based upon user research.
Decisions are made with guidance from user testing.
Agile organizations are highly collaborative with UX teams for maximum results.
Unique user experiences boost adoption and conversion.

“A focus on customer experience and an outside-in perspective are the cornerstones of business success.”
—Bill McNabb(Chairman and DEO, Vanguard)

How UX is transforming business as a competitive differentiator.

Do you aim to use UX as a competitive differentiator?
47% CEO’s aim to use UX as a competitive differentiator

Do you measure customer experience quality?
53% measure customer experience quality

Do you track everything to improve experience quality?
33% track everything to improve experience quality. (web, mobile, call-center… any metric)

Do you follow a consistent design process?
15% follow a consistent design process

—Forrester Research survey of 237 firms